After a career in innovation with large European companies, Michelle has developed a passion and a relentless curiosity for continuous improvement in science and technology.
After tinkering with products at home and tonga cell phone database receiving rave reviews from friends and family, POETRY now launches with a line of skincare products made from natural and organic ingredients.
The debut line, ‘More than skin deep’, includes a cleansing oil, hydrating serum, and a Vitamin A face oil that work in tandem to leave skin hydrated and radiant.
POETRY skincare prioritises natural ingredients and sustainable manufacturing
Of the brand’s name Michelle says, “there is something so deeply affecting and therapeutic about reading and absorbing poetry. I see good skincare working in a similar way. It’s a twice-a-day routine that affords you a moment of self-care and contemplation, nourishing for skin and soul”.
The emphasis on sustainable and gentle ingredients in the product line extends to the manufacturing process, where Michelle ensured packaging and shipping was gentle on the planet. This involves 100 percent post consumer recycled PET plastic, which is lighter to ship, is recyclable in kerbside garbage and does not end up in landfill.
The products are made from natural and naturally derived ingredients that are not tested on animals.
Creative company The Open Arms developed the launch campaign which features a bespoke brand film.
“We wanted to create a launch campaign that reflects the generosity and spirit of the product. Everyone’s skin tells a story and POETRY responds with gentle love and care,” The Open Arms creative director Jess Lilley says.Avid Collective has launched the second iteration of its native content platform with the ‘Avid Platform 2.0’, making it easier for brands to book campaigns across 140 Australian publishers.
In 2022 the original ‘Avid Native’ service launched, allowing
brands to reach major publishers to scale native advertising at ease. A slew of new features now give advertisers greater control over reach and engagement.
Avid Collective hopes to change the industry’s perspective on the brand opportunities of native content, according to managing director Luke Spano.
“Brands are constantly looking for ways to
better engage audiences, and with the release of Platform 2.0, we’re poised to help them do it more effectively than ever before,” he says.
“We’ve unlocked native content at scale with some of the most influential publishers in the country, and we believe this will be a major step in changing the advertising landscape.”
Upgrades from Avid Collective
The company lists the following tools as the new inclusions of Platform 2.0:
Campaign Planner: Plan native content campaigns that leverage over 550 products from over 140 publishers, as easily as online shopping, and build customisable media plans in under 10 minutes.
Campaign Workflows: A new sophisticated campaign management tool that handles each step of the campaign process, making it simpler than ever to run campaigns.
Automated Campaign Timelines: Keep campaign timelines on track by having defined required actions and deadlines at every step of the campaign.
Dynamic To-Dos: Never miss a next step with to-dos for each stakeholder within the campaign.
In-Line Content Editor and Workflows: a new way to collaborate during content production with review, feedback, and suggestion functionalities to make working with content at scale easy.
Integrated Live Reporting Dashboards: a transparent, unified interface across multiple sources that provides greater visibility and better optimisations.
Discover an updated platform helping businesses with customer reporting by checking out Adobe’s data service here.