Please note:
There can only be one question mark in a single tagged link. It is placed immediately after the URL.
Each parameter must be concatenated with another using an ampersand (&) for the reference to be valid.
If you do not specify even one of the required parameters, you may receive an incorrect link and statistics.
UTM tags use only Latin characters.
It is better not to use capital letters.
Separate words with underscores ( _ ).
Creating a label manually
It's quite simple, but you need to be careful and not miss any signs.
As you can see, creating a UTM tag is not as difficult as it may seem at first glance. However, to save your time, we still recommend using a tag generator. Such services are also called UTM tag composers.
Generate a label
We recommend that you pay attention to several services.
Campaign URL Builder by Google Analytics. This service allows you to insert URL links with minimal effort. There is an explanation and example of what to enter next to each field. The link builder works quickly and can be installed as an extension in the Google Chrome browser.
Campaign URL Builder Weblium
MyUTM generator with short and long links. The service is in Russian, allows you to quickly generate links with tags. Creates both long and short links. The generator automatically replaces errors. For example, it replaces spaces with dashes.
UTM generator MyUTM
Calibri Link Builder . Another popular service for creating UTM tags, which automatically corrects errors. Also, fields can be filled in Russian, and Calibri will automatically perform transliteration in the generated tag.
utm linker
It's easier than it seems! Let's look at the example kenya phone number library of the Google generator, which is the most convenient for us personally.
It is necessary to use tags in links that are placed in advertisements and on third-party resources.
Specific cases when you definitely need to include a tag in a link to your site:
Launching contextual or targeted advertising with the aim of driving traffic to any page of your site
Posting an article on third-party resources with a link to your site
Posting a link on your social media accounts
Sending out emails with offers
Using any other promotion methods using links to the site
After that, in an analytics service such as Google Analytics, you can track traffic sources and plan your next marketing activities.
Tracking in Google Analytics
You don't have to add each tag to your account—the analytics service adds them automatically.
To view UTM statistics in Google Analytics, go to the section "Traffic sources" - "All traffic" - "Source/channel".
utm statistics in google analytics
Sources in the report are utm_source, channels are utm_medium.
Conclusion
UTM tags are essential for accurate statistics and analytics of your marketing activities. Correct use allows you to better understand who your target audience is and save your budget, because you will know which communication brings results and which wastes money.
FAQ
What is a UTM tag?
UTM tags are a piece of a link that is created in a generator, inserted into the main link to the site and helps track the source of traffic.
It consists of the parameter name (for example, utm_source) and its value (for example, facebook).
How to set a utm tag?
Open any service for generating utm tags and fill in all the fields. The generator will automatically give you a link with the tag already inserted, which you will need to use in an advertising message, post or article for your target audience.
Why do we need UTM tags?
Tags are needed to evaluate the effectiveness of communication channels and appeals to the target audience was the most effective and brought more traffic. This allows you to save the budget by directing it to the most effective channel. Also, by analyzing the data that was collected using tags, you can understand which advertising messages bring
How to make a utm tag for Instagram?
It's simple! It's the same source as Google. So just open any service for generating utm-tags, and in the "utm_source" field specify "instagram".
