The polls are showing that 34 percent of the current ‘No’ voters say that the ad has actually reinforced their plans to vote that way. For the other fence sitters or ‘No’ voters, the campaign has made little to no impact on them.
Two-thirds of those who went to the polls tuvalu cell phone database have said that the TV ad didn’t influence them at all. Even more noteworthy is that 16 percent of viewers claimed the ad left them feeling even more confused.
Circulation of the campaign isn’t reaching its targets or the intended audience either. Only 28 percent of respondents had even been exposed to the ad organically on their TVs.
Brand market research agency Pollinate revealed more
findings to do with the campaign. The agency revealed that 44 percent of people plan to vote ‘No’, which is up a staggering five percentage points since the first wave of research conducted less than a month ago in late August. The ‘Yes’ voters sit nearly 10 percent below this, at 34 percent of respondents planning a positive vote, which is up four percentage points. This means that there is only 21 percent still undecided, which is down nine percentage points.
For those who are voting ‘Yes’, they are still sceptical about what the outcome will be, with 8 percent of people surveyed believing the referendum will receive a ‘No’ outcome.
Pollinate chief executive officer
Howard Parry-Husbands, spoke about the numbers, “In the few weeks since our first round of research on the Voice, the ‘Yes’ vote remains smaller than the ‘No’ vote and the gap [has] widened a little,” he explains.
“The ‘You’re The Voice’ TV commercial has exposed an angry and divided Australia. The ad clearly evokes powerful emotions but our research suggests it has hardened people’s opinions.
“Many of the ‘No’ voters think there is not enough detail and are angry at the lack of clear information for such an important issue. They want clarity not a cuddle,” Parry-Husbands finishes. Australian fintech business Zeller has released a short film today exploring the layers of Rathdowne Village’s history through the stories of five businesses, demonstrating the importance of small businesses in the everyday lives of Australians.
The businesses, people and stories behind one of
Melbourne’s favourite streets speak to the rich cultural tapestry of the city with the legacy of post-WWII immigrants from Italy having made significant contributions to the area.
It is the first film in a new series to be produced by Zeller and is being promoted with an extensive local area marketing campaign throughout Melbourne’s inner north.
Mother-and-son duo Connor and Vanessa Cunliffe run the bustling Fledgling Espresso, an all-day breakfast cafe where coffee is the hero. The film shows entrepreneurial barista Connor and his supportive mum in their element.
“I’ve never witnessed such a wholesome little community and everyone knows everyone,” Connor says.
Family-run establishments are a common thread, with designer consignment store Love it Longer operated by sisters Guilia Ferrari and Mattia Hunter Ferne and their mother Armanda Hunter. Nestled above Siciliian pasticceria Biscotteria, the sisters say the smell of freshly made Italian biscuits wafts into their intimate store which offers a shopping experience they describe as “all about connection”.
Colombian restaurant La Tonada is run by siblings Naida and Naid Asconio who immigrated from Colombia and opened the Latin-fusion restaurant in 2019. They say the business is a chance to celebrate the food, culture, language and music of their native country.
Small businesses thrive in tight-knit Rathdowne Village community
Director of growth at Zeller Joshua McNicol says the film highlights an area where business is not just transactional, but conducted with a deep care for the community they serve.
“Our team was inspired by these five amazing businesses and the people behind them, and saw this as an opportunity to share their stories and demonstrate how family and community can intersect to create opportunities for businesses to thrive,” he says.
Formed in 2020, Zeller provides financial technology to businesses which allows them to integrate their banking to accept payments, manage financials and pay recipients quickly. The company has positioned itself as a rival to Square.