Example of a list-unsubscribe header in an email

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mdsah5125344
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Joined: Thu Dec 05, 2024 4:17 am

Example of a list-unsubscribe header in an email

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Dynamic email from Ryanair

Include the exact product they left in cart: Chatters
Of course, you can’t monitor your site visitors’ activity in real time and respond promptly. But you can use a dynamic email template that’s automatically sent to users who have left some items in their cart. This template will dynamically include relevant information about the products the user person intended to buy, such as product description, image, and pricing.

You’ve probably seen a ton of examples of abandoned cart emails in your inbox. Here’s another one from Chatters, a hair care product distributor. It features the abandoned product, not just a link back to the website, in an attempt to rekindle the user’s interest and close the sale.

This dynamic email is great for several reasons:



You either need to install one of Brevo’s ecommerce plugins or access its API.

4. Design your dynamic email
Create a new email campaign in Brevo and proceed to “Design email”. In the "Design" tab, choose a free responsive email template from the library.

Add dynamic attributes
To personalize basic elements, like name, email address, or another normal contact attribute, place your mouse cursor where you want to insert a dynamic element and click “Add personalization” in the toolbar. Here you can choose between:

Simple personalization where the placeholder is always replaced with the relevant attribute
Simple personalization for dynamic email.
Simple personalization field for dynamic email



It gives email recipients the opportunity to remove their email addresses oman telephone number data from your distribution list without searching for the unsubscribe link in your email message.

Example of a list-unsubscribe header

What is the purpose of a list-unsubscribe header?
The list-unsubscribe header is an embedded link positioned prominently in the heading of an email. It gives the recipients the ability to opt-out of emails easily without having to sift through the contents of the email to find an unsubscribe link.

It benefits the recipient by giving them a simple way to unsubscribe from email campaigns. But it also protects the reputation of senders by significantly reducing the number of unsubscribes and spam complaints.


Image

How do I create a list-unsubscribe header?
There’s no clear-cut answer for this question, as it depends entirely on the protocols of your ESP. The best way is to reach out to your ESP’s support team and see what steps you need to take in order to enable it.

Some automatically add list-unsubscribe to their outgoing emails, and with others it must be done manually. Checking directly is the best way to know for certain.
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