Content quality is also important for search engines to rank your company higher than your competitors. Over time, search engines like Google crawl all pages more than once in search of updated content, new page creation, and recent posts, ranking websites with these characteristics higher.
A website with updated content not only improves your position in search engines, but also helps you get new customers. It is recommended to update the content of a website at least once a month. By updating this content, you are showing search engines and potential customers that your business is still alive and that you want to continue growing in the market.
In the online world, you have to remember that your competition is just a click away, so if your loading times are long, your potential customers could leave your website after a few wallis and futuna islands email address seconds. With a slow website, you will not only encourage potential customers to flee, but you will also transmit a negative image of your brand and harm your SEO positioning.
On the other hand, if your website loads quickly, search engines will crawl it more easily. Google, in particular, pays close attention to the loading time of websites, ranking those with faster loading times higher. To find out the loading time of your website, you can check it with Google's free tool .
What are the main factors that contribute to slow loading times? First of all, images. When building a website, it is essential to optimize images. To achieve this, your files should not exceed 150kb, and ideally, they should not even exceed 100kb.
You should also take into account the pixel size of the images. For good optimization, this should be adapted to the exact content you want to display on your website.
If the loading time of a website is important in itself, it is even more important when the device from which it is viewed is a mobile device . A slow loading time on a mobile device can frustrate users, generating a negative impact on your brand.
