Define your values
What are your values? What do you believe in? What do you fight for? What are your fixed points? In short, what is your message? Your audience must – wants – to understand it, and for this to be possible in every speech, in every post, in every product and in every video, well, you must first have it clear in your head yourself.
The main enemy of those who want to build their personal branding is the benefit of using our student database inconsistency, vacuity. In other words, uselessness: who cares about a useless brand?
Become the hero of your own story
Yes, I know, I threw you off. I told you above that you are neither Batman nor Iron Man, and now I'm telling you that you have to be the hero of your story. Come on, let's put it another way - for now. You have to be the protagonist of your story, and you have to be able to tell it well. You know good storytelling , right? It is from this narration that your users will have a confirmation and an explanation of your motivation, your abilities and your goals. And, above all, don't be afraid to start from the beginning, that is, from the bottom: the longer your growth path appears , the more it will make you shine. You know who Spider-Man was before he was bitten by that little spider, right?
Building your personal brand online doesn't mean aiming to get tons of followers. In fact, your quality is not measured by pedal strokes of fans. Do you think that the strength of your personal brand is the sum of all the followers you have on Facebook, Twitter, LinkedIn and Instagram? No sir: it is rather determined by the sum of your interventions which, in the online universe, are made up of your posts, your articles, your podcasts, your comments on other people's content, your publications.
Get active online, but the right way
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