The importance and key points of scenarios in step emails

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The 5:25 rule This law states that if you improve customer churn by 5%, your profit margin will improve by 25%. As mentioned in the 1:5 rule, when you consider the cost of acquiring new customers, it is easier to improve profit margins by increasing sales while reducing the probability of existing customers leaving. In order to approach existing customers, it is necessary to reorganize existing customer data and propose more direct communication. This is exactly the area where CRM excels, and CRM is being reconsidered as one of the effective methods for increasing sales for companies to improve the loyalty of existing customers.


The data obtained is the company's asset, and the analysis bulgaria telegram database results will lead to the next step Customer information obtained through CRM activities is meaningless if it is simply accumulated. What is important is how to proceed with CRM measures based on the collected information. For specific methods of proceeding with CRM measures using customer information, please also refer to the blog article " How to proceed with CRM measures? Recommended specific measures and key points for success explained with examples! ".


The results of the measures will answer the question "What do customers want?" and are an irreplaceable asset for the company. This knowledge will be an important source of information for achieving results more efficiently and effectively, from product planning and development to approaches to acquiring new customers. In other words, it is a guideline that will determine the direction the company will take in the future, and will be indispensable for maintaining and pursuing the company's profits in the long term.