Let's recall that HubSpot CMS is a content management system that allows you to create and manage a website. HubSpot itself offers a suite of powerful marketing tools, including marketing automation , sales, and customer service. So it may happen that you build a nice-looking and fast website and use many marketing and sales tools, but separately, without enriching each other. In this GROW blog post, you will learn how you can integrate your HubSpot CMS website with HubSpot Marketing Hub and Sales Hub tools to create a seamless experience for your customers and profit for your business.
HubSpot CMS and Marketing Hub
HubSpot CMS and Marketing Hub are designed to work seamlessly together.
Track user experiences and build your marketing based on them
By integrating HubSpot CMS and Marketing Hub, you can belize business email list create a cohesive marketing strategy that spans your website, blog, and email campaigns. Use HubSpot’s email marketing tools to send targeted campaigns to your website visitors and track their behavior on your site with HubSpot CMS.
CMS HubSpot source: hubspot.com
You can easily add targeted messages in your emails about services or products that your visitors have previously followed, or you can create a list of users based on their behavior and send emails with exactly the content they’re interested in. My post will show you step-by-step how to create an email campaign in HubSpot .
What's more, if the user is known, you can even change the content of the page based on the visitor's behavior (you can use smart content or - depending on your needs - you can program it manually). Yes, in some cases you will need the help of a web developer, but it is possible (we have already done such functionality for one of our clients, a German cruise provider).
Use Smart CTAs and forms
HubSpot CMS lets you create smart CTAs and forms that change based on visitor behavior. For example, you can show different CTAs to first-time visitors compared to those who have already engaged with your content. Use this feature to create personalized experiences for your visitors and increase conversions.
Smart CTA source: hubspot.com
Don't forget about progressive fields in forms. In short: you can show a known visitor only the fields that he hasn't filled out yet and hide the fields for already known information. This allows the form to be shorter, and as you know from research on user behavior in forms ( Formstack research for example ), it significantly increases the chances that it will be filled out and sent.
HubSpot CMS and Sales Hub
HubSpot CMS can also be integrated with Sales Hub to create a seamless experience for your sales team. Use HubSpot CRM to track and manage leads, then sync that data with your website using HubSpot CMS. This gives your sales team access to up-to-date information about their leads, allowing them to personalize their activities and close more deals.
Workflows and Sequences
From the Sales Hub Professional layer, you can create workflows and sequences. How can you use this in HubSpot CMS? As already said – thanks to the integration with Marketing Hub, you can use forms and CTAs more effectively, and now that the interaction has happened, you can easily automate the sales process using sequences or handle sales data using workflows. Both tools can give you enough space to automate the sales process and make it more effective.
Workflows and Sequences source: hubspot.com
Thanks to sequences you will not forget to send the customer an email, thanks to workflow after interaction you can change all the properties of the visitor and company, manage lists (mentioned earlier why it is important and how it can be used), manage advertising preferences and many others.
Learn more about how to use automated sequences in your sales in this article .
And in this article you will learn the step-by-step process of creating workflows in HubSpot .
Use Live Chat
HubSpot CMS also includes a live chat feature that can be integrated with Sales Hub. Use live chat to engage with your site visitors in real time, answering their questions and providing personalized assistance. This will help you build stronger customer relationships and increase sales.
LiveChat source: hubspot.com
HubSpot Analytics Tools
Finally, use HubSpot’s analytics tools to track and analyze your site’s performance. HubSpot’s CMS system provides detailed analysis of your site’s traffic, conversion rates, and other key metrics. Use this data to optimize your site and improve your lead generation and sales efforts. Plus, as I mentioned in my previous post – you can use the CMS’s SEO tools and then track your efforts using the connected Google Search Console.
HubSpot Analytics Tools source: hubspot.com
As our research shows, integrating HubSpot CMS with your marketing and sales tools is fairly native and requires very little effort. It’s an effective way to create a seamless experience for your customers. Use smart CTAs and forms, live chat, HubSpot analytics, and HubSpot CRM to create a personalized experience for your customers from start to finish. This will help you increase conversions, close more deals, and grow your business with HubSpot.
