Internet Marketing on the Eve of 2017, What's Left?

[Raihan145]

It is no secret that the rapid development of technology, including Internet technologies, is changing the face of Internet marketing. Once upon a time, good results in sales of goods and services could only be achieved with the help of search engine optimization, and the first Instagram accounts won a fair share of the market by simply posting pictures. By 2016, the situation had already changed significantly and this is only the beginning. Let's look at the main trends in Internet marketing that were established by the last quarter of 2016.
Messengers compete with social networks. Moreover, messengers are already truemoney database displacing traditional social networks, as users, tired of the flow of advertising and useless information, go into private communication. There, brand communities await them again, but so far this trend has only affected the most advanced advertisers, while the rest are still trying to breathe life into boring pages on VKontakte and Facebook. Messengers allow you to exchange instant messages, they are mobile and are not yet overloaded with information. On the other hand, classic network resources want to make money by selling advertising, so, for example, Instagram has introduced such an option as a “business account” to more easily identify advertisers and encourage them to place direct advertising.
Search engines are losing market share because users are turning to search engines much less often to get objective information about a brand. It is much more productive to find independent reviews and ratings on resources like TripAdvisor, get the latest news on the brand's social media accounts, or engage in direct communication through messengers like Telegram, WhatsApp, and Facebook Messenger.




In addition, the Internet of Things from science fiction films is gradually moving into real life (we are talking about an iron and a coffee maker connected to the network), and soon search engines will have to learn to understand the human language that gives them commands even better. Otherwise, they will have to leave the game.
Gadgets that users wear (like watches or pedometer bracelets) are already equipped with mini-displays. Therefore, advertisers will have to adapt mobile site layouts to this format and try to convey the advertising message to potential consumers, as they say, on the run.
The older members of the younger generation, better known in sociological circles as “Generation Z,” are now around 17-18 years old. These are consumers who are concerned about getting a higher education, have a certain amount of pocket money, or have already started working. That is, they make their own purchasing decisions, and they do not just use the Internet, but rather live in it. Technological development is part of their lives, so advertisers will have to carefully study the behavior of these consumers of the future.