Poor quality content is useless content
This is the first thing to keep in mind. The fundamental premise. Content that is produced without conviction, passion, coherence or the appropriate resources is content that is doomed to failure. It may be wonderfully written, but inadequate. It may be well-crafted and well-documented, but have no soul. It may be consistent, complete and original, but lack interest for your audience. Or it may be perfectly adequate, coherent, relevant and useful, but not reach a minimum quality.
Contents need to be looked after and pampered like a plant. They need to have the right light, the best fertiliser for them, the right and necessary watering, a good base on which to put down roots, an denmark business email list environment that facilitates their development. And the love of their owner. You don't have a plant just because, you have it because you want it to grow healthy, beautiful and perfect. And that requires commitment, dedication and interest in doing things right. It's exactly the same with content. They also deserve the best care. All the love you can give them.
Do you want to know how?
In this post we give you some fundamental keys to take care of the quality of your content as it deserves.
Before you start, remember one basic idea: You shouldn't create content because your competition does it, or because you have someone idle on your team, but because you believe in it, because you have clear marketing objectives and because you know you can do it well.
Good content brings value to your audience
We've already seen what a buyer persona is . And that's the reference you should take when creating content: is it relevant, interesting, useful, inspiring or entertaining for that ideal client, for that specific audience that you've defined? Put yourself in their shoes, not your brand's. It's the buyer persona that you have to woo and conquer, who will consume your content, who will appreciate or reject it, and therefore it's him or her that you have to provide value to through that content. If there's no value, there's nothing.
Create quality content aligned with your objectives
It's one thing to focus your content on your potential client, on your buyer persona, and quite another to forget that you are a brand, that your marketing strategy must meet certain objectives and that the tool to meet them is your content plan . It's not about creating for the sake of creating, no matter how good your creations turn out. If there is no return, if there are no conversions, if there are no sales or contacts or visibility or brand awareness, if there are no short, medium or long term results, there is nothing.
quality content in common
Quality branded content provides credibility
Branded content can be (or seem) subjective, not very credible (“a very nice and inspiring story, but I don’t believe it”). That’s why it’s always advisable to support your story with objective data, with recognised references, with studies, with examples or real cases. Objective information always provides credibility; and content that is well-crafted, well-documented and carefully produced provides quality. And very importantly, quality content must always be consistent with the brand’s values.
