The roles assigned to a customer vary greatly from company to company. The difference in convergent approach (working towards fewer segments) and divergent approach (working towards more segments) in segmenting the customer population is striking.
2. Importance of social media as an additional source for enriching databases
In addition to the current value of a customer, companies are increasingly focusing on the value of a consumer's network. Social Media Analytics that map the sphere of influence of consumers are gaining importance compared to more traditional methods.
3. Customer centricity and customer retention go hand in hand
The extent to which companies focus on customer centricity seems to be a trend-sensitive issue. When working on customer retention, the customer becomes more central to a company's long-term vision. When customer acquisition becomes more important, short-term customer values weigh more heavily.
4. The company culture is more decisive than the ukraine phone data tools & methods
Companies today already have a lot of (database) information and tools to generate insights that can help them to do customer centric business. The chance of success is however triggered by an open corporate culture and involvement of employees.
Take part in the research!
In the follow-up phase of the study, SAS will examine how companies deal with customer centricity and the role of data viewed across the three axes: customer experience, customer value and customer life cycle. Are you curious how well your company scores? Then participate in the follow-up phase of the research and click here to open the questionnaire ! The results of the research will be published afterwards in a whitepaper and discussed in a subsequent article here on Frankwatching.
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