Measuring results is the only source of information that allows you to know how your website is doing. Or the performance of your digital spaces. But what should be measured? Where should you start? How will you approach it? The most important thing is to determine which web analytics tools are interesting to choose and learn how to work with them .
Analysis allows you to determine your strategy. A good choice argentina number screening of metrics allows you to quantify the success or failure of your campaign. In addition, you can find out the weaknesses of your website or discover how you can change the design of your website to optimize its usability and accessibility.
Below you have 18 web analytics tools of all kinds . Some are free. Others require a subscription, like SE Ranking . The fewest focus on all digital channels. Most are specialized in a social network or another space.
1.- Google Analytics
Google Analytics is the most widely used web analytics tool. It is also free. Accessing the data and managing the information requires some training, but the reports are easy to generate and interpret.
It is a very complete tool in which you will find data on visitors, page views, traffic sources, words used in searches, etc.
2.- TrueSocial Metrics
web analytics tools
This tool is designed to calculate your return on investment in social media. The downside? Its free version is a bit lacking, so it's advisable to opt for its paid version if you want to do it right.
It will help you measure the number of comments per post, how many times it has been shared, its conversion rate or its economic value, among other things. The most interesting thing about this tool is that it will give you all the data you need to know what content your users like the most.
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