Drift Because there's always that we just always want to do more, right?

[nishat@264]

There's always something else we can add on. There's always another possible customer. We can get possible brand extension. We could do How do you protect a brand?

Carlos Cantu: I struggle to do that every day. It's like an every day challenge for me and so, yeah, I think that what helps me is to ask my stakeholders, the Chief Product officer, the Chief Financial officer, the CEO, what's the North Star, What's the focus? What are the three things we should be doing in this year? And I and I asked this question a lot and very often some of them have a lot of clarity and they know and we can meet with some I need to come back and ask again because I use their own work.

You know, I always say that. And this this applies to cyprus whatsapp resource anything. I think like I have the blanket. Hey, you're you're the blanket and metaphor, which is I say, hey, this is the marketing resources. It's a blanket has certain size. And with this blanket we can cover just part of everything we want to. We will work together and put the blanket in the most strategic position to cover the key things we cover.

I know that in two months you will come back and say, Hey, I need to cover something that we're not covered currently covering because that happens every time and that's fine. I think that strategists are always alive. They should be alive, but we will pull that blanket from one end and that and we will cover what you missed.

What we need to be conscious that when we pull it from one end, we are on covering the other end and we need to take that decision together. The only thing I cannot do is to make the blanket bigger unless the CFO comes back and say, Hey, great news, we have an extra budget, which never happens. So I use that very simple metaphor of the blanket to work with with my stakeholders on that daily basis.