Remarketing is an important digital marketing strategy for generating more leads and increasing sales on your e-commerce website . We encounter remarketing every day when we access content about a product or service. You search for cell phone prices on an electronics website and when you browse other websites and social media, the cell phone advertisement will appear several times. It is a type of follow-up that used to be done over the phone, but now it is done digitally. Remarketing can make a difference in sales results.
According to Google, 97% of users do not complete a purchase the first time they search. A study by the Massachusetts Institute of Technology (MIT) showed that if the follow-up is done one hour after the user's first interaction with the product, the chance of the lead re-engaging will be 10% lower.
How to do remarketing?
To create a successful remarketing strategy, you first italy whatsapp number database need to plan well. Study the persona and the market segment and identify the stage of the journey the consumer is in: awareness, consideration, purchase or loyalty. This mapping is important because the message directed at someone who is researching the benefits of a product, for example, must be different from the consumer who was about to buy and abandoned the cart.
Remarketing can also be used with contacts who are or have been customers. Segment this audience and divide them, for example, into those who spent more or less than R$1,000, those who downloaded free material, such as an ebook, etc. Based on this segmentation, it is possible to develop different strategies that have a greater impact on a specific audience for remarketing.
Remarketing channels
Remarketing is very flexible and can be done on different platforms, check it out:
Display ads
On a blog or news site, it is common to see several small screens with ads, whether in the form of images or videos. These are display ads, which can be displayed on sites with varied content;
Social media
You're scrolling through your Facebook feed and come across an ad for the phone number you just searched for. It's a form of remarketing that can also be used on Instagram and other communities.
Email marketing
Many e-commerce sites identify when a frequent customer searches for a product and capture their data to send a follow-up email. This email can remind the user that the offer is ending or request a review of the product to be published on the website.
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