What is Google My Business

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badhon22
Posts: 44
Joined: Wed Dec 04, 2024 4:46 am

What is Google My Business

Post by badhon22 »

Google My Business is a free tool that allows businesses to increase their presence on the web. Through GMB, a business can appear on the Google search engine and maps.

The purpose of this application is to provide greater visibility to businesses so that customers can find them easily. From a single management interface, GMB brings together various tools such as Google Places or Google Maps.

Being registered with Google My Business helps customers know the contact information, location, and products or services a business provides.

With GMB, people can find you faster. It's been proven that verified businesses listed on Google are twice as likely to be trusted by users.


“It is proven that verified companies that appear on Google are twice as likely to be trusted by users.”

Benefits of having your company on Google My Business
Google My Business is not only free, but also very easy to use and is suitable for both businesses and organizations that want to manage their online presence across Google's various products.

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Digital Presence
This tool allows you to know what kind of searches customers are making to your business and where they are coming from. It also provides data on the number of people who call through the number that appears in the search results.

Google My Business can add all of your business information, including business hours, website, phone number, and location (a street address, service area, or location marker, depending on the business).

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Interaction
With GMB, you can read and respond to customer reviews, as well as post photos of your location or activities. Businesses that post photos on their profiles receive 42% more requests from users searching for directions on Google Maps and 35% more clicks to their websites than those that don't post images.

With the data obtained, you can track and generate statistics about your business by evaluating clicks, visits and search locations to redirect or continue your marketing actions .

Information management
With this tool, you can manage the information that Google users see when they search for your company or the products and services you offer. Those who look at Google Maps or the search engine can see relevant data such as opening hours, address and website.


Attract new potential clients
Without a doubt, being on Google My Business improves your company's online presence so that new customers can find you and reach your company's website.

You can also use location-based advertising with Google Ads Smart campaigns to reach a larger audience.



Insights
Insights shows how customers use Google Search and Maps to find your business and what they do once they find it.

Insights provide insight into how people discover businesses on Search. This data includes views, searches, and actions from both organic and Google Ads results. Insights can be obtained individually or in bulk.
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