What are drip campaigns?

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Article updated 8 months ago by NewsMDirector

If you are a master of Inbound Marketing and lead nurturing techniques, you will know about drip campaigns . They are part of an Email Marketing process that is responsible for giving the final touch to strategies. In other words, they work on personalization, categorization and user needs at the right time.

It could be said that drip campaigns are the final touches to the complete Inbound Marketing strategy. Therefore, before you get down to work, it is necessary to do a quick review and clarify this concept.

Inbound Marketing gives a 360º turn to the way we do marketing. If the traditional model works to capture potential clients, persuade them and attract them, Inbound Marketing does the opposite. In fact, it does not go after the user. afghanistan whatsapp number data It works so that the user himself finds the brand and follows it because he likes it and it meets his needs.

It seems complicated, especially because it is out of the ordinary. But inbound marketing is very effective because it avoids mass advertising. And whether we like it or not, this works. But how does it do it?

It has a great SEO strategy and, above all, it generates quality content. And all of this is focused on attracting users and business opportunities.

Once leads are captured, lead nurturing comes into play. It will be the strategy that maintains contact with these users to keep them informed and encourage them to become customers.

TABLE OF CONTENTS
How do drip campaigns work?
Personalization taken to the extreme
Are they really effective?
Benefits of drip campaigns
Types of drip campaigns
Best practices for creating drip campaigns
1.- Identify your target
2.- Build your message
3.- Plan your campaign
4.- Launch your campaign
How do drip campaigns work?
drip campaigns

While Inbound Marketing seeks to capture leads through quality content and lead nurturing is responsible for maintaining contact with users, drip campaigns will go a step further in this entire process.