How K18 uses social media in their marketing strategy today

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Today, this hashtag boasts a staggering 11.2 billion views. The hashtag not only sparked curiosity but also encouraged users to engage and create their own content related to K18’s products.

This user-generated content further amplified K18’s presence on TikTok, creating a snowball effect that led to increased brand visibility and organic growth.

By the end of K18’s month-long TikTok campaign, the results were nothing short of extraordinary. They witnessed a remarkable 70% lift in daily average sales, reflecting the power of TikTok in driving tangible business growth.

Additionally, K18’s profile following skyrocketed from 2,000 to an impressive 20,000. These numbers speak volumes about the impact that viral marketing on TikTok can have on a brand’s trajectory.

Since the end of 2021, K18’s social hong kong consumer email list media presence has witnessed remarkable growth. With a staggering 151.2K followers and 4.3M likes on TikTok, they’ve captured the attention and admiration of a vast audience.

Their primary focus lies in brand building and creating top-of-funnel content that engages and captivates their target market.

A key aspect of K18’s social media strategy is their collaboration with content creators and influencers. They understand that the authenticity and influence of these individuals play a vital role in introducing their brand to new audiences.


However, K18 doesn’t focus solely on number of followers when selecting influencers. Instead, they carefully evaluate the level of influence and authenticity the influencer brings to the table.