Sales and purchases of used heavy machinery

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Almost 100% of inquiries are made through the website
Chukyo Heavy Machinery Co., Ltd. is a long-established company that has been buying, selling, and servicing construction machinery for over half a century since its founding in 1955. As the search ranking of their company's website had gradually declined, they decided to renew their website and at the same time introduced HubSpot, which doubled the number of inquiries they received.

Chukyo Heavy Machinery Co., Ltd.

The homepage renewal started with a review of the site strategy, and mobile phone number in cambodia analyzed the current situation from various perspectives, including access analysis, user testing, in-house workshops, personas, and journey maps. As a result of the renewal, the search rankings for specific product names have increased, and new search keywords have also increased.

Furthermore, by implementing HubSpot, the salesperson who is also the web manager can now manage blogs, social media, e-mail newsletters, SEO, and more all in one place. The number of enquiries from customers who saw the e-mail newsletter and orders for additional products has also increased. This is a case where the right approach was achieved while supplementing resources by utilizing the solution.


Chukyo Heavy Machinery has a track record of working on website management from an early stage in the industry. Creating a website is not the end of the story; continuing to use it as a sales tool is also key to success.Explaining the basics of buyer journeys and how to create them! Why they are essential for B2B marketing
Inbound Marketing