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Inbound marketing: what content to use in each phase of the conversion funnel
The TOFU or "top of the funnel" phase is the first stop on the customer's journey through the conversion funnel. In this initial phase, the user has identified a need and is looking for a way to respond to it.
For example, let's
imagine that our product is a productivity software. At this point, our ideal client has realized that they are not making good use of their work day and are searching for things like "how to better organize my time."
In the TOFU phase, the user is not yet considering purchasin
