March 30, 2022• 13 minute read
Karen Tavera
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Maybe you own a small business and would like to generate more traffic; maybe your business is booming and you are looking to have more of an online presence; or you simply want to share your experience and want to connect with like-minded people.
Whatever your motivation, you've decided to start a blog and you're probably not sure how to get started. After all, if you're going to invest time and effort into your blog, you need to make sure you learn how to design one that will convert visitors into real leads.
Don't worry. Creating online posts for your project, brand, or business isn't as complicated as rocket science or heart surgery. You can learn how to design a blog that converts with the right tools and knowledge .
First things first
Assuming you don't have a website yet, start by choosing a platform. There are many options, but the ones we recommend most are WordPress and GoDaddy Website Builder .
First of all, they are free, so you can do as many tests as you need. However, you must pay for web hosting and a domain name, so it is important to find a hosting and domain provider from the beginning .
Both are great platforms for building a website, step by step , even if you are not a website developer. The number of themes and plugins available is very extensive, so it is very easy to start and design your own blog.
For one, WordPress was designed from the ground up as a personal publishing tool, and as such, it's well suited to blogging . You also have at your fingertips a nearly unlimited library of articles, tips, themes, and other tools that have already been created for WordPress.
Related: How to Create a WordPress Website in 5 Steps .
On the other hand, GoDaddy’s Website Builder is specifically designed to find designs based on your area of expertise ; that is, when you go to www.godaddy.com/websites/website-builder and select the “Start for free” option, you first set up your username and password, and then go to the initial setup where you can choose the Blog category + your specialty:
Choose your blog category in GoDaddy Builder.
Related: ? How to create a blog from scratch? Guide + Tutorial to do it on GoDaddy
Designing a blog that converts
The following basics will help you create your blog on any platform you choose:
Choose a simple and clear design.
Responsive design is key.
Includes calls to action.
The content is relevant to be in the discussion of your industry.
Importance of categorizing and allowing search within the site.
Get familiar with SEO.
Measure your success.
1. Choose a simple and clear design
No one likes to come across a cluttered and distracting website where it's hard to find even the most basic information. A user comes to a site for one reason: they're looking for information. Whether they come directly to your croatia business email list page or find it through an internet search, remember that they're looking for something.
If you want your blog to convert users, you need to make the information they're looking for easy to find.
Here are some suggestions:
Choose simple color schemes (just two or three colors) and clean graphics.
Don't go crazy with fonts. Most good websites use just one or two fonts that are related to each other.
Make navigation easy to see and intuitive to use . Menu names should be clear and make it easy for visitors to find what they are looking for.
Strategic use of video, animation, and photo transitions can be stylish, but avoid overusing them. A single well-placed video can boost your conversions, but cluttering your homepage with videos will only be a distraction. Consider using clear, relevant images instead of lots of videos, or even photo sliders .
Source: House of Crews
2. Responsive design is key
The terms “adaptability”, “ responsiveness ” and “responsive design” refer to the ability of a website to adapt to look good on any device or screen size.
A responsive site looks good on a mobile phone or tablet as well as on a desktop computer.
Blue Corona estimates that over 70% of web traffic is done from some type of mobile device . This indicates that more and more users are visiting websites from their phones and tablets.
If you want people to genuinely read and enjoy your blog, it's critical that it's responsive. Fortunately, there are hundreds of responsive themes available in both WordPress and our Builder. Starting with a responsive theme will help ensure that your site looks good to as many potential customers as possible.
Pro tip : We recommend periodically accessing your site from different devices and screens to ensure your content looks good no matter where you visit.
Related: Are You Making These 15 Web Design Mistakes?
3. Include calls to action ( CTAs)
When someone visits your blog, you should encourage them to take the next step . Whether it's signing up for a newsletter, making a purchase, or joining your club as a member, you should make the invitation clear and brief.
Make the next step – within each blog post – easy and clear for your visitors by placing a button or text that includes a link to the page you want to promote. This will prompt your user to take action.
Experts say that an effective button or text is one that contains little information (usually a couple of words or a single sentence), whose color stands out from the rest of the text, and includes a link to the section or page you want to promote. So, avoid using a lot of confusing words or colors, remember: you want the user to ACT, not get distracted.
