This is a smart strategy for an email marketing campaign.
This clever topic immediately grabs the reader's attention by offering an unexpected benefit.
This approach is effective when you have an update or fix that benefits the customer. Examples include an unexpected discount or an additional feature added to a service.
22. This is how [a successful person] achieved [desired result]
Using a success story can be persuasive. You want to leverage the power of social proof and ambitious content, even if you're drawing inspiration from others' successes.
Mentioning a successful person in the subject line immediately grabs the reader's attention and promises valuable information.
23. Can you help us improve? Take our survey
Asking for help or feedback engages the recipient and makes them feel valued. This subject line shows your audience that you value their opinion.
This is a great example of how the right subject lines can help build a sense of community and collaboration. Here's an example from Slack.
Help us improve the example topic
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24. We've compared the top 5 [products/services] so you don't have to
Providing valuable, time-saving information is a great way to grab the recipient's attention and make decision making easier.
This subject line promises a useful comparison of the best options in a given category. It attracts recipients looking for effective, reliable recommendations.
25. Join us for a virtual tea party on [Topic]
This subject line offers a friendly, non-intrusive invitation for cold emails or networking. It encourages casual, valuable interaction rather than a hard sell, which can attract potential contacts or clients.
You can also use this theme for an exclusive offer, events or webinars. After all, personalized invitations make recipients feel special and appreciated.
Best Practices for Writing Click-Worthy Email Subject Lines
Writing catchy subject lines for your email marketing campaigns can make the difference between your message being opened or ignored. Here are some tips and tricks to follow:
Keep it short : The best subject lines are usually short and concise. Aim for around 40 characters or less to ensure your subject line is fully visible on mobile devices. This brevity forces you to focus on the most compelling aspect of your message.
Use Power Words : Include strong, action-oriented words that evoke emotion or urgency. Words like “exclusive,” “limited,” “secret,” or “breaking” can grab the reader’s attention and encourage them to open up. The usa whatsapp numbers list same goes for action-oriented verbs like “discover,” “learn,” or “save,” which convey a clear call to action .
Ask intriguing questions : Ask questions that pique curiosity and encourage recipients to open the email for answers. Make sure the content of the email matches the promise implied by the question.
Create a sense of urgency : Without making false promises, use time-sensitive language to encourage immediate action. Phrases like “ending soon,” “last chance,” or “only 24 hours left” can be effective for sales emails.
A/B testing your subject lines : Regularly test different subject lines to see what resonates best with your audience. This data-driven approach can significantly improve your e-commerce email marketing performance over time.
Consider Preview Text : While it may not be part of the subject line, preview text (or preheader) works in tandem with it. A preheader is an additional line of text that appears either below or next to the subject line in some email clients. Use it to provide additional context and encourage clicks.
Addressing pain points : Research and analyze your audience’s problems thoroughly so you can create topics that promise solutions. This shows that you understand their needs and have valuable information to share.
Optimize for mobile : Make sure your subject lines are readable on mobile devices. People are increasingly checking their emails on their smartphones, so optimizing for smaller screens is important.
Avoid spam triggers : Avoid using excessive exclamation points, capital letters, or spam language. Words like “guarantee” and “free” can trigger email filters. While this isn’t always a problem, overusing them can hurt deliverability.
Test emojis strategically : Emojis can add visual appeal and help your topic stand out, but use them judiciously. Make sure they match your message and are appropriate for your audience.
