►E-mail marketing
Using and the content that is most relevant to the buyer persona(s), Inbound Marketing agencies carry out email marketing campaigns with the aim of converting leads into customers.
►Chatbots
The use of chatbots with Artificial Intelligence allows users to interact and gambling data india resolve queries or issues in real time. Thanks to this tool implemented by agencies specializing in this type of marketing, companies strengthen the bond with their clients and prospects, allowing them to communicate with them without leaving their website.
►Downloadable
Another action carried out by Inbound Marketing agencies is the creation of downloadable materials. Framed within the content marketing strategy, these are documents such as e-books, user guides and success stories, among others, which seek to resolve the doubts and needs of the target audience .
►PPC campaigns
Applied to Inbound Marketing, PPC (Pay Per Click) advertising campaigns allow you to direct visitors to landing pages immediately, encouraging the generation of qualified leads and, consequently, increasing the chances of these prospects becoming customers .
In addition, PPC advertising offers the possibility of segmenting ads based on different aspects of the target audience (demographics, interests, desires, behavior, etc.), knowing which keywords generate the most conversions, and increasing brand visibility.
►Videos for YouTube and landing pages
Finally, another of the many actions carried out by agencies specializing in inbound marketing is the creation of audiovisual pieces to be published on YouTube and landing pages.
Videos help explain concepts about the brand and the products or services it offers in a simple and comprehensive way, even when dealing with ideas that are more complex.
