Number of followers on social networks
Track changes in the number of subscribers over a certain period of time. VKontakte displays growth as an independent value, using samples you can set a time interval to download the necessary data. For Facebook and Twitter, monthly growth is calculated by subtracting the current number of subscribers from the number of subscribers for the previous month.
Level of involvement
Active user engagement with your content is critical to social media algorithms and to businesses because it impacts social media conversions . This means that your customers have interacted with your brand. Interactions include likes, follows, shares, bookmarks, and any form of sharing or engagement with your content. This data is important to track organic social media activity to determine which types of content are performing better than others, and to test the best times to post.
Organic traffic
The good thing about organic traffic is that it is free. This cell phone number list traffic is generated either by search engines or by people who are familiar with your brand and visit your site directly without searching. In any case, the volume of organic traffic is an indicator of your company's popularity on the Internet.
Traffic to channel via multi-channel attribution
Multi-channel attribution is the process of identifying which of your marketing channels are driving and generating the most conversions, and then assigning an appropriate level of importance to those channels based on their performance in a given sales cycle. By evaluating traffic separately for each channel, you gain valuable insights for analytics and strategic planning of future marketing efforts.
Referral traffic
Referral traffic measures the number of website visitors who have come to your landing pages from an external source. Referral traffic statistics provide insight into how your product is being promoted/advertised on social media, affiliate sites, and organic search.
Keyword Ranking
Keyword ranking allows you to identify the phrases your site currently ranks for in search engines and which keywords should be a priority when planning your content marketing. You can use Google Search Console, Rank Math, SEMrush, etc. to monitor keyword position, click-through rate, etc.
Google Quality Score
Google created the Quality Score KPI to measure the effectiveness and relevance of your advertising content. It is a measure of the quality of your advertising and marketing campaigns, keywords, and target sites. Higher ad quality can lead to lower costs and better ad placement. Focus on this metric to avoid overpaying for empty impressions and to get more traffic not by raising your bids, but by meeting the needs of your advertising Google algorithms .
