Back then, marketing teams and agencies spent their days in the trenches, scrambling to create assets in ever-increasing formats and struggling to stay on top of trends—which, by the way, caught fire like wildfire and just as ebay database quickly dissipated. It was also common to manually compile the right media mix and figure out how to spend budgets in a way that delivered the right return on investment.
More than anything, marketers dreamed of being able to step out of the digital execution morass to focus on customer connections, storytelling quality, and business results. In reality, they just wanted to get back to marketing. But at the time, that didn’t seem possible.
Today, things have changed.
We all use AI to reach our customers more effectively. In fact, 80% of Google customers currently use search ad products based on this technology.
Now, with generative AI, marketers have an ever-expanding set of AI-powered tools at their disposal that have the potential to revolutionize every aspect of marketing—from how we search for information, generate insights, and generate content to how we connect with people, drive growth, and measure performance.
When it comes to content, the biggest problem marketers have is simple. There are never enough people to maintain the speed, volume, and variations needed to reach people when and where they’re needed.
Now, with new AI-powered tools, teams can scale creative concepts to a greater number of formats with unprecedented accuracy. This means more time and attention can be devoted to shaping core creative concepts . AI can then mine this source material to instantly generate assets like social copy, landing pages , and emails.
AI can do the same for ads, with alternate ad copy, automatically formatted videos, and multiple combinations of product photos, leading to endless permutations of personalized ads for each customer.
