Retargeting on VKontakte for mobile app users
Now companies that own their own applications on Android asia mobile number list and iOS platforms will be able to target advertising on VKontakte to those who performed a target or repeated action in the application. Retargeting is available for advertising on Android and iOS.
It is worth noting that regular retargeting for web platforms has long been used on the VK advertising platform . This update is key for all entrepreneurs whose businesses include applications for Android and iOS operating systems. The introduction of mobile retargeting will allow you to effectively conduct advertising campaigns among users who actively interact with your mobile application.
The most obvious use case is to remind about unfinished orders, even if push notifications are disabled. It is also possible to pre-warm the audience, actively remind about actions and offer promotions to reactivate them.
This update is especially valuable for companies that focus on effective marketing, are careful with their finances and want to avoid unnecessary spending. The most suitable sectors for application are e-commerce, education and mobile games.
Giveaways can be useful for infobusiness, local and multi-brand stores, attracting users in search of new stores and training courses. However, blogger and opinion brands may face difficulties in retaining the audience, as users often prefer familiar idols.
