The “action-reaction” strategy . The RAE defines “strategy” as: “A regulated process, a set of rules that seek an optimal decision at all times.” It is essential to have a clear and measurable objective and, based on this, develop an action plan or Roadmap that guides each small decision to achieve this objective. If you only dedicate yourself to reacting in case of crisis, you will hardly be able to achieve your objectives, because you will exhaust all your resources weathering the storm.If you don't know how to start, I recommend dubai whatsapp number list downloading this webinar: How to set your objectives and meet them with a Marketing strategy
Lack of initiative for change . It is necessary to have a person who leads this digital transformation plan and is responsible for transmitting the culture of change to the rest of the colleagues. Likewise, he or she must be able to accept proposals from each of the agents involved.
Failure to prioritize . Sometimes, company management decides to tackle each and every phase of the Plan at the same time. It is impossible to focus on developing each step well if resources are divided among several projects.
Setting up a digital transformation plan and obtaining successful results is not a simple process. It requires experience, knowledge of the sector and of the Marketing and Sales strategies that can achieve the objectives of each business.
There are many aspects to take into account, which is why companies like Cryospain do not hesitate to rely on the help of our B2B specialist team to bring their digital transformation to all their departments.
Pierre Meurgey, Marketing and Sales Director at Cryospain tells you about his transformation experience and results:
