ABM marketing strategy: what it is and how it will boost your sales

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The most important factor for positioning in Google is the content of the website. At this point, it is recommended to create valuable content that is attractive and original . Content that is between 1000 and 1200 words long is the content that is most easily positioned. Before generating this content, it is extremely important to carry out keyword research and choose the best keyword for our content and on which we are going to focus throughout the text. To select the most appropriate keyword, we must do an internal brainstorming session, look at the competition and analyze very well what our buyer personas would search for. It is worth noting denmark number for whatsapp that we are going to include this keyword naturally in the text.

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3.2 Well-defined structure
At this point, it is important to have a good URL structure , which will help improve usability and better navigation for users. At the same time, loading time is also essential, as it can influence the ability of search engines to index the pages of your website.



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3.3 The HTML code
It is necessary to have this code well structured and at the same time have it well optimized. The tags that influence SEO positioning are the following:

Title tag: only visible in the HTML code of the page.
Meta description tag: this tag has to be short and attractive , which can make it have more or less clicks. It must be taken into account that when we write this meta description we must try to include the previously proposed keywords and words in the form of a call to action such as Get to know us, Visit us, among others, and it is very important not to exceed 155 characters.
Header tags: these are the famous H1, H2, H3, etc… These are displayed in hierarchical order for the different titles that can be shown in the content.