rules in GTM
rules in GTM
What are variables?
When Google Tag Manager checks if a rule condition has been met, it uses variables to do so. Variables are another important part of using the tool. Variables also have the ability to send very specific information. You can define your own variables or use built-in variables. For example, if you want to track clicks on a single URL, then you would use the "Click Url" variable.
Some variables could include scroll depth, amount of purchases, or time spent on a specific page on your site. These variables can help you track the most important and relevant information you need for marketing or usability purposes. Variables are used with both triggers and tags to help you get the most specific information.
variables in GTM
variables in GTM
What is the data layer?
DataLayer is one of the key concepts in the Google Tag Manager world. It provides maximum flexibility, portability and ease of implementation. Remember that GTM works best when implemented together with DataLayer (in reality, broken data layer = seriously broken GTM). Technically, Google Tag Manager data layer is a JavaScript array that temporarily stores the information you need, and then Google Tag Manager uses this data in tag/triggers/variables (later this data can be sent to other tools like Google Analytics).
sample data layer code that informs about clicking the “send contact form” button
sample data layer code that informs about clicking the “send contact form” button
How is Google Tag Manager different from Google Analytics?
Beginners of both tools often look for differences between them, but this should not be considered to such an extent. Each of them serves a different purpose, one could say that they complement each 99 acres database other. In Google Tag Manager, you read data from the page, then send this information to Google Analytics and analyze it there. In GTM, one of the basic things you pass to GA are events. You can also set custom dimensions or fields and more advanced information in it, so when configuring detailed analytics tracking in GA on our clients' websites, I can't imagine doing it without using Google Tag Manager.
Why are analytics important?
You may wonder why using any type of analytics tool is important. No matter what type of business you run, analytics will provide you with a wealth of important information that can help you improve your website and drive business success. Collecting and understanding data about how your website is performing is key to improving your business. Analytics can also help you, as a business owner, understand which features of your website are working and which aren’t working for your visitors. Improving your website’s conversion rates, performance, and usability can help you attract new customers and increase their satisfaction, which in turn will be reflected in the profits you generate.
Now that you’ve learned the basics of Google Tag Manager and how it works, you can answer the question of whether it’s the right tool for you. Using Tag Manager is easy, even if you don’t have much coding experience. Literally anyone can use it, and I encourage you to do so.
