Currently, e-commerce has been favored by several current factors, such as internet access and consumer behavior. Due to the COVID-19 pandemic, consumers have become more adept at online shopping. However, it is worth communication email list noting that for the growth of any digital business to be sustainable and financially profitable, it is necessary to study books, tools and content on business strategies and especially on advertising .
Books to boost your digital business
We know that the routine of a company can be quite complex. However, it is extremely important to understand some areas so that your business can grow. Knowledge in areas such as marketing and sales, customer service , digital strategies and much more.
Phew, with so many things to take care of in your business, staying up to date can be a big challenge, right? So, if you don't know how to start these studies, we've selected 6 books that are essential for the growth of your e-commerce.
Marketing 4.0 – Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
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First of all, it is absolutely necessary to keep up with market trends and especially the internet. Thus, in the book Marketing 4.0, the author explores the importance of the digital revolution for companies, as well as new technologies and new consumer behaviors that demand a new approach to Marketing.
In short, companies used to invest only in TV, newspaper and magazine ads. Today, it is necessary to move forward with the transformation. On the other hand, it is not just about having a Facebook page or sending emails. It is also about understanding the approach to be taken according to each digital tool.
In summary, Philip Kotler introduces and explains further how the concept of Marketing 4.0 can be strategic for companies today.
Create your market in the digital world – Bruno de Oliveira
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If you want to boost and enhance the growth of your digital business, this is definitely the right book for you! In this book, Bruno de Oliveira, CEO and founder of the blog “E-commerce na Prática” revealed how to apply the tactics of the biggest e-commerces in the market in practice.
In addition to bringing several digital marketing strategies that are essential for a very successful purchasing journey , the book covers a variety of topics such as customer conversion, consumer behavior at the time of sale, personas , audience engagement, traffic and content creation.
Finally, it explores ideas on how to develop and manage your own digital business and avoid mistakes that could impact your brand.
