E-commerce and silver internet marketing
Another valuable data from the report "Power of Silver Generation" - as many as ¾ silvers use the network, which translates into 9 million users . The silver generation is eager to use streaming platforms such as HBO GO or Netflix.
silvermarketing
The report "Generation silver in e-commerce", conducted morocco telemarketing list by the Women's e-Business Foundation, shows that 65% of people aged 50 and over buy online at least once a month . This gives you a chance to create effective ads on Facebook and search engines. In addition, practical newsletters and ads in streaming services have a chance to attract boomers to your brand.
In order to reach Silvers, brands reach for models 50+. Such people help to break conventions and the cult of youth, and this is an opportunity to attract older customers. A good example is the Gucci brand, which invited 80-year-old Vanessa Redgrave to cooperate. In turn, the phenomenal Monica Bellucci (56 years old) appeared in the Dolce & Gabbana campaign.
Communication is best with a live person
Maybe you order food via an app or do your banking with a virtual assistant. The silver generation can handle these tools, but they definitely value face-to-face contact more . What does that mean? Leave phone numbers for consultants on your website or online store. This is often the best way to help explain how a product or service works, which increases your chances of making a sale.
Change your mindset to PRO Silver Marketing
As many as 96% of Silvers feel only their age or much younger, on average by 11 years! When you have a mature man in front of you and you think of him as "old", you know that he could beat you in the cage or willingly take on the challenge of pressing a barbell on the chest. You see a "granny", and it's a woman full of energy, who would have a hard time keeping up with the pace in various activities. Don't believe me?
