Not Keeping Contact Information Updated

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The Problem
One of the most frequent and costly errors is failing to keep client information up to date. People change phone numbers, email addresses, and even their names or marital status. A database full of outdated data leads to missed connections and poor communication.

How to Avoid It
Regularly verify and update contact details—ideally every 6–12 months.

Use automated reminders to prompt clients to update their information.

Integrate your CRM with tools like email verification software or LinkedIn for real-time updates.

Mistake #2: Lack of Segmentation
The Problem
Treating all contacts the same is a major oversight. Without proper segmentation, canada mobile phone number list you’re likely to send irrelevant messages to the wrong people—hurting open rates and potentially annoying your audience.

How to Avoid It
Segment your contacts based on criteria like buyer/seller, location, price range, or engagement level.

Create targeted campaigns for each segment—for instance, sending market updates to sellers or mortgage rate news to buyers.

Use CRM tags or groups to manage categories efficiently.