60% of marketers then measure the success of their content marketing strategy by the fact that it has contributed to increasing sales . Just as among the objectives of marketing activities, according to the Content Marketing Institute , the most “common” are to increase brand awareness, sales but also the level of engagement.
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And if it is clear where you want to get to, what is the path that you should take instead ? That is, what types of content should you focus on?
Here are 3 types of content that we have selected for you and that, in our experience, are undoubtedly to be considered for your blog or company website. That is, to be included in the editorial plan.
The “how to” contents
How to make an electronic invoice? Or how to involve employees? Or again: how to prepare a meeting in a foreign language?
These are just examples, but they all have one thing in common: they are questions or, better said, search intents of those who want to know exactly how to do a certain thing . They do not want to compare products cambodia telegram mobile Phone Number list or services, nor do they want to know where the nearest store is, those who do searches of this type betray an informational and very practical search intent.
And how to contents essentially respond to this. These are “ evergreen ” contents, that is, always valid - but which must be updated - which have the objective of informing and responding to the need to know more, generating trust in the user. The “how to” must therefore be well structured, divided into paragraphs, which respond to different types of searches connected to the main topic - this is why it is important to do keyword research that also considers related and long-tail keywords - and must be written in simple but not simplistic language. Avoiding tones that are lecturing, but rather with the objective of informing in a simple and transparent way. And the latest Google updates seem to confirm this: SEO is ok, but even more important is the usefulness of the proposed contents in solving a problem.
List articles
List articles , as the word itself suggests, are articles in which “things ” are listed. As the word suggests, these are articles that include a list .
Some examples? 10 things to know about the Great Resignation, or The 5 marketing automation mistakes that companies always make and how to avoid them are examples of list articles in which a topic is chosen and it is explored, highlighting some aspects. What matters is that each point of the list - which are usually 3 (like in this article), 5, 7 or 10, but there is no rule - is really covered and argued in some way.
In fact, a list article should not be a reeling off of lists, but a highlighting of some aspects, trying to explain them to the reader and also making them understand why they were chosen. Some tips for making them better:
