Examples of audience-focused content

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For example, you can look at what news sites and magazines people in your industry follow, then share related content to engage them using LinkedIn posting best practices.

A CEO looking to network with other CEOs and ig data executives in their industry can share content about the latest market trends, industry advancements, and leadership tactics.

A marketing professional who wants to connect with other professionals can follow marketing influencers and share their opinions on influencer posts and other content.

Include visual content
Visual content has become expected on social media, and LinkedIn is no exception.

Images, graphics, infographics, memes, and other visual elements help grab attention as people scroll through their social media feeds. A best practice when posting on LinkedIn is to always include a visual element.

Most professionals on LinkedIn today know they need to include visuals, but they don't understand their true value. They add a simple stock photo to their post to make it "visual," even though there are more valuable ways to create visual content on LinkedIn.