What is the difference in attribution between email and phone calls?

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Email and digital marketing platforms like Constant Contact are optimized for sending bulk emails to customers, but without the right data, they lack the insight needed to ensure accurate marketing attribution.

So, if you’re not integrating a call tracking provider home owner data like CallRail to link outbound emails to inbound calls and form submissions, then you’re missing out on important conversion insights.

Imagine sending an email to users in your database about a brand new service your company offers. The email links to a landing page where they can find more information – and many recipients click on that page.

Some of them, impressed by what they read, decide to call your office at the number they see on the landing page. Many even decide to sign up for the service after speaking with one of your representatives.

Your email campaign was clearly successful. Your promotional email encouraged potential customers to visit your landing page, find out more, pick up the phone, and convert.