Promoting your social media channels. Don't expect to generate millions of followers on your own channels by using influencers. You will get the attention of the right people. And don't forget, you as a company are also an influencer. Provide fun content on your channels.
More website visitors. Because influencers have such a loyal following, they are able to drive more visitors to your website.
SEO and link building. Influencers can help you with your findability in Google. The more links they place in blog posts, the more relevant your site becomes for the search engine.
Do some research and discover what your message is, who you want to reach and which channel you are going to use for this. Below you will find a clear (homemade) overview, so that you know which target group is active where (click on the image for a larger version). Because there are many differences online about demographic data per social media channel, I have assumed an average.
Step 2. Choose quality over quantity
In many cases I see companies opt for influencers with many followers. But this does not mean that you will benefit from all those followers. Choose qualitative followers that are interesting to you and fall within your target group. The rule here is: focus on impact and not on the number of followers. It is always about the engagement rate . This is the ratio of the number of likes and reactions compared to the number of followers. You can easily calculate this.
Next, it is important that an influencer fits your brand. Do they have the same core values, way of phone number library communicating and does the content they create fit your brand? Also check whether an influencer is authentic and not saturated with sponsored content. This detracts from the quality of an influencer. Finally, always choose a good match. An influencer must really fit you.
I often get asked how much a collaboration with a big influencer costs. This really depends on what you expect from them. The duration of the collaboration, the number of posts on social media and whether they still need to be present offline are taken into account. You have to imagine that it takes a lot of time for influencers to create quality content and build a valuable follower base. Influencers have invested a lot of time, love and energy in creating such a powerful account. This also makes it fair if they are rewarded for it. Talk to influencers and discuss what a fair compensation is. If you want to pay influencers, you can use the scheme below. It is very simple, per post we remove two zeros and that results in a price per Instagram post.
If you want to work with smaller influencers, you can think about offering a ' barter deal '. You give a gift card, product, service or hotel stay in exchange for creating content. Keep in mind that if you do this, it has to be in proportion. By this I mean that if your product costs 5 euros, you still have to expand it with other products to make it attractive to influencers. At my company, we always use a product value of at least 100 euros for barter deals.
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