Calculating the conversion rate is very simple and can be done simply with a calculator, but there are also online tools that allow you to avoid manual calculations. In addition, this fundamental metric is already present in analysis software such as Google Analytics and also in Google Ads .
Let's look at the formula for calculating the conversion rate in a practical example:
Conversion rate = (# of conversions/unique visitors) x 100.
Let’s say you have a landing page where the call to action (CTA) is represented by downloading your eBook, and let’s say 27 downloads are made from 1,000 visits to the landing page. According to our formula, the conversion rate would be (27/1,000) x 100 = 2.7%.
Basically, 2.7% of visitors to your landing page downloaded fax lists the e-book, i.e., they converted. Therefore, if you want to improve your conversion at any time, you will need to adopt and implement a series of marketing, SEO and SEM strategies to improve your results. In short, you will need to pay attention to CRO.
How to Increase Conversion Rate: Enter CRO!
How to Increase Conversion Rate: Enter CRO!
Within a marketing campaign, it is always good to analyze the data to make adjustments along the way. KPIs are used for this, to evaluate the progress of the campaign, which is why the conversion rate is very important.
But, if on the one hand, to increase conversions it is trivially enough to increase visits to the website, on the other hand, to increase the conversion rate this is not enough, because it is a relationship.
There is no conversion rate that can be defined as good or bad, it depends on many factors such as the type of call to action required, the sector in which your company operates and the target audience. Let's now see how to increase the conversion rate:
- Board index
- All times are UTC
- Delete cookies
- Contact us