Do you want to make engagement measurable?

[bappy8]

Instagram is the place to be and (illegal) practices to buy followers are popping up like mushrooms. Because an account with many followers is a good account, right? Wrong! It's not about the number of followers, but about your engagement ratio: the number of followers who actually like your post or, if you're really lucky, even take the time to comment on it.


Instagram is booming. In 2018, the platform reached more than a billion active users for the first time. With that, the medium left Twitter and LinkedIn behind, among others. A high engagement ratio is one of the clearest indicators of success. This is not limited to the number of likes and reactions. With the introduction of Stories and IGTV , the number of views, shares and private reactions are added to that.

Then decide for yourself which of all these forms of engagement are important to you. You don't country email list have to do everything right at once. Are your videos not being watched well? Then start working on that first. It's better to do one thing really well than a lot of small things not quite well enough!

Brands can engage with their Instagram followers in many ways: via Instagram Stories, IGTV, in direct messages and of course with their 'regular' messages. Many companies immediately develop a strategy for every new feature that is launched, because they do not want to lag behind the competition. Which Instagram features you do or do not use is not the most important thing: it is about how you use them. It is much more about the interactions and engagement with your followers. But how do you increase the engagement ratio if you can no longer see the forest for the trees? How many hashtags should you use? And what is actually better, video or photo?