Different types of collaborations

[bappy8]

2. The girl/guy next door
Let's try it: we all send a DM with a personal question to Jan Smit. What color boxers are you wearing today? Why did you become a singer? Why do you sing in Dutch? Does it always smell like herring in Volendam?

I think quite highly of Jan Smit and his social media team, but I doubt we will get the personal response we would like. This is another area where celebrities differ from influencers with a small reach: the connection with their followers.

A special relationship
Influencers with a small target group, so-called micro-influencers, are unique because of the relationship they have with their followers . They are cool, fun, smart or beautiful enough to look up to, but normal enough to remain the girl/guy next door . They can also manage personal contact a lot better: a hundred DMs a day is manageable. 10,000 DMs unfortunately no longer. That makes sense. No hard feelings , Jan Smit!

direct messages influencers

So why should I even collaborate with macro influencers? Not so fast! Macro influencers (and other celebrities) telegram data can be incredibly valuable for your marketing purposes. They can reach a target audience on a large scale that is virtually unreachable via traditional media.

They also have a personal style and a very strong personal brand that they can connect to your brand. You can best work with them for awareness or branding campaigns and product launches. These types of collaborations can also work well for large, influential brands looking for ambassadors.

Personal interaction
And micro-influencers? You work best with them for products or brands in a certain niche, for personal interaction with your target group and for a whole lot of content. And of course you can do a lot more with them, for example advertising !

Room for both
Big and small influencers have different audiences, have different relationships with their followers and are effective for different purposes. Also note that the question does not have to be 'or', but the answer must be 'and'!

If you look closely at your influencer marketing strategy, you’ll see that there’s room for both micro and macro influencers. For example, work with a few big influencers who will push your message out into the world, combined with a larger number of micro influencers who will support it on a peer to peer level.

Do you already work with influencers? Or have you not yet included it in your