The store is dedicated to photography and videography, so the CTA pops up on the screen with unusual wording: “Grab your cart.” This reflects the definition of the word “snap” in the photography world. Bravo. 12. AllBeauty AllBeauty Personalization can work on many levels, as we’ve shared in other blog posts. In this abandoned cart email example from AllBeauty.com, there’s no specific hint about the person receiving the email, but it’s still personal nonetheless. For one, the words “for you” imply intimacy. It’s something made just for you. Second, the company made “Your Cart” the same color as the “Order Now” CTA.
The emphasis is on 'you'. 13. Here we have a perfectly written headline that is sure to resonate with readers. Dot & Bo very subtly suggests urgency and scarcity: 'It's always available'. This suggests that this email data may not be the case if the customer waits too long to checkout. ItThere is also a second, more subtle CTA below the "View Item" button that invites the recipient to view all current sales. 14. Huckberry Huckberry In copywriting, they say you should start with the basics. That's what Huckberry does.
The "Shipping = Free" headline is a creative way to indicate the incentive to checkout. In addition, you see the product image, description, quantity, and price, and there are several options to contact the company if customers have any difficulties with the checkout process. 15. Levis Levi's The emergency button is heavily emphasized here, and it works. The contrasting CTA stands out, and the geometric design catches the eye. We really like the thought that went into the design of this email. It's one of the most creative abandoned cart email examples we've seen.
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