The marketing model of the future according to Marcel Molenaar (LinkedIn)
Coming up at 2pm: learn how to use trends smartly at the right time. Register now [free webinar]
What is the future of networking? Where is the marketing model headed? And what is the role of LinkedIn for marketers? Marcel Molenaar, Country Manager & Director Marketing Solutions Benelux shares his insights in this HelloMasters Podcast (part 2).
Marketing is not easy. It changes quickly, just like customer needs. Building your phone number library team in-house is expensive and not always flexible enough. Marketing talent increasingly works freelance and changes jobs more often. In short, the post-pandemic marketing model is under pressure. High time for an open conversation with Marcel Molenaar, the LinkedIn boss in the Netherlands!
In part 1 of this HelloMasters Podcast , Marcel talks about his role and the LinkedIn organization, gives optimization tips, and discusses what LinkedIn means for B2B companies. We also talk about network etiquette: do you accept connection requests from strangers or not?
the future of marketing agencies, in-house marketing teams and freelancers
the role of social networks in the new world of hybrid working
Who is Marcel Molenaar?
Marcel Molenaar has been the LinkedIn boss of the Netherlands since 2013. Before LinkedIn, Marcel worked in various sales and management roles, often at data-driven marketing and media companies. With more than 20 years of experience, Marcel remains “eager to lifelong learning”. The result? So much knowledge and inspiration that we have no less than two HelloMasters episodes!
HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast on Apple Podcasts and Spotify . Powered by HelloMaaS
- Board index
- All times are UTC
- Delete cookies
- Contact us