How to write attention-grabbing copy for Facebook posts!

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When creating content for social networks, we always have to think a little "outside the box", while remaining "in the box" enough to follow the client's inputs (or the needs of our own business). An ad on Facebook should be intriguing, because otherwise it will be lost in the sea of ​​similar ads, which do not stop scrolling.

Statistics say that the average person is "bombarded" with over 1,700 ads per month, but phone number list registers only half of them. However, you certainly can't remember the 850 ads that flashed before your eyes during the past month. At best, you'll remember a dozen or so ads that managed to intrigue you, make you think, or move you to action. Well, that's exactly the kind of ads we're talking about today - Facebook ads that attract attention!

If you want to write great copy for a Facebook ad, we suggest following the following 5 steps :

1. "The hook" 
We mostly use Facebook in moments of relaxation. Rarely will we go to Facebook in search of information (unless we know that the information we are looking for is on a specific page). This would mean that while scrolling through posts, our thoughts often wander and the content passes through a kind of subconscious filter. Only when we come across something that is really interesting to us, the filter dissipates and we return to Facebook "reality". We can also call it "the hook", "the big idea" or "subconscious filter diffuser" (although we understand that this last name is quite sarcastic).

It would be logical to put the "hook" in the headline of the announcement. However, the Facebook ad has a slightly different structure than expected: the Headline is located at the very bottom of the post.



 

For this reason, the "hook" should be the first sentence of the ad text . There are 125 characters at your disposal in which you can pack a "hook" . After displaying the first 125 characters, the "See more" button will appear, revealing the rest of the content.

The very name "hook" clearly communicates what we want to achieve - we want to "catch" someone's attention, entice them to read the rest of the post and, in the best case, get them to convert. If by any chance we were writing a newspaper article instead of a Facebook ad, our "hook" would be an excellent title or even "clickbait".

2.   "Ad body copy"
When you have attracted attention - you have to keep it somehow. So don't spend all your creative juices on creating a "hook".