EAT and its further development, EEAT, have proven to be particularly important factors in SEO and content marketing. They are crucial not only for website visibility, but also for building trust and credibility among the target audience.
For many, this raises the question of how (E-)EAT influences website rankings. And more importantly, how can these ranking factors be integrated into a marketing strategy? In this article, we'll explain what "EEAT" means for your SEO and provide you with practical tips and strategies for successfully implementing it.
Ready to step up your SEO game and fully leverage the potential of EEAT SEO? Then student data read on to learn how this concept can help you succeed online!
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Table of contents:
What does EEAT mean?
The importance of EEAT for your SEO
This is how you correctly implement EEAT in your SEO!
The future of EEAT and the Search Quality Rater Guidelines
Conclusion: EEAT SEO – The new measure for sustainable success
FAQ
What does EEAT mean?
In recent years, a new concept has emerged in the ranking factors of the Google algorithm that significantly influences the way in which the ranking of websites is decided: the EAT Score.
This acronym has gained increasing traction in the SEO community, and companies are increasingly wondering what exactly this concept means and what impact it has on their online presence.
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EAT: Expertise, Authority and Trustworthiness
The abbreviation "EAT" or "EAT" stands for expertise , authority and trustworthiness and has become a central component of Google rankings since the last Core Update and the Helpful Content Update.
Expertise refers to the specialist knowledge and competence presented on your website. Websites with high-quality content written by experts signal a high level of expertise in the respective topic.
Authority ( or authoritativeness ) , on the other hand, indicates how strongly a website is perceived and visible within its niche. This can be manifested through mentions from other highly respected websites, backlinks from trusted sources, and active participation in the community.
Trustworthiness is the final element of EAT and ultimately plays a crucial role in customer relationships. Users must be able to trust a website to view the information presented there as reliable and credible. This can be achieved through clear statements about the authority of the content , transparent business practices, and adherence to quality standards.
Together, these three aspects form the basis for the Search Quality Evaluator Guidelines with regard to the quality assessment of a website by search engines.
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