Information about inbound marketing is constantly flowing through the web, with very interesting blogs that show tips, tricks and experiences on the subject . For some strange reason, we like the Bannister Global blog . We are also avid readers of the HubSpot blogs in English and Spanish (you will see that the latter is geared towards Latin America, a booming market for inbound). Another very important source of knowledge is the inbound.org website and the content of the world's leading agencies such as Web Canopy , PR2020 or Impact . There are also very powerful agencies in Spain that offer valuable information such as InboundCycle , Increnta or WAM .
There are also webinars on many websites and blogs , but it may be more difficult to coordinate dates and times to follow them and most are in English.
Once you have gained training and have learned more about inbound, you will be interested in participating in online communities to exchange information . There are several groups on LinkedIn , but the largest is Inbound Marketing in Spanish , although as in all groups on this social network (generally almost all those in Spain), interaction is scarce. Inbound.org brings together professionals with the intention of networking worldwide, but it does not yet have a critical mass of Spaniards.
e Internet offers many possibilities for investing list of czechia consumer email money in marketing and advertising, but not all of them fit the conversion you need . Having this clear will prevent you from wasting the budget you have available and will allow you to achieve the greatest return on objectives from each of the actions you implement.
Broadly speaking, we can talk about two types of marketing strategies: traditional marketing , based on presenting ourselves to a user who knows nothing about us, often in an annoying way, without a specific value proposition and without any willingness to convert on their part; and inbound marketing , which prioritizes non-intrusive contact based on providing something interesting to the potential client we want to convince.
It is obvious that the first of these places us in a scenario of high probability of rejection or lack of attention, while the second allows us a respectful courtship in which the value of the relationship we want to establish with those people to whom we want to propose our services or products prevails.
Types of digital advertising
Having established the frame of reference, it is worth distinguishing between the different advertising formats on which the first strategy is based. We briefly review the most commonly used ones.
