CEO and Project Manager
May 28, 2016
It is widely understood that hotel distribution is technology intensive and that business opportunities can be missed – sometimes without even knowing it.
Recording the right metrics across distribution channels can uncover operational and business inefficiencies that impact revenue. Using five simple data sets – readily available as part of normal operations – distributors can identify unnecessary operational blockages or revenue leaks in the business.
Optimizing performance across ghana email list different distribution channels is all the more important given some of the far-reaching changes on the distribution horizon, such as OTA consolidation , Google's entrenchment, and growth in mobile bookings.
Witness how market leaders GTA and Hotelbeds are facing the prospects of new ownership . Both companies are well known for the scale of their operations. Less appreciated, however, is that their pioneering developments in distribution technology and API (Application Programming Interface) strategies have contributed to the strong growth of both.
Both were early adopters of XML analytics to gain deep insights into their behaviour. They continue to use analytics to drive their day-to-day business. Intelligent use of their data will continue to keep GTA and Hotelbeds at the top of their spaces and maintain their share value.
There are lessons here for the rest of the industry.
As look-to-book relationships continue to grow, massive system and network capabilities are required . Distributors have these assets in abundance. But to stay ahead of their competition, they need to manage the behavior of every link in the supply chain under their control.
Of course, cost factors also play a role. Each distribution channel carries a cost and delivers various levels of benefits in return. Choosing the right mix of channels capable of delivering sustainable profit streams is an important balancing act.
