But in this case, what you need to analyze is whether that agency can solve your problems, help you get new clients, increase your income, in short, help you achieve your goals, fulfill your plans and overcome your challenges.
So before you skip these steps and find yourself 'married' to the wrong agency, pay attention to these tips :
If the agency you have hired does not apply its cyprus email list recipes, things cannot go well. The saying “the blacksmith's house is made of wood” does not apply, because every professional, within his field, must lead by example. So take a look at the following key points of their marketing strategy :
The team. Check out the people who make up the agency, their credentials and experience, to make sure they have the right profiles for the job you need them to do. Look for their social media profiles to see their track record and capabilities. Do they know what's going on in their sector? Are their training up to date?
The website. What impression does their website give you? Do you like it? Is it up-to-date in terms of content and technology? Pay attention to whether it is responsive, whether it still loads in Flash or whether the copyright in the footer says 2010. Is it a coherent whole or just a couple of pages thrown together haphazardly? Can an agency that puts empty words on its website communicate what your company is all about? Do they practice what they preach?
Social media. Use LinkedIn to get to know the agency better. Look for basic information such as their location, areas of expertise, or recommendations. Explore their clients and see if what they do for them can be adapted to your needs. Don't forget to check out their other social media channels. If they have 1,000 followers on Twitter and 80 followers, would you let them control your profiles? If they only post a couple of things a quarter on Facebook or if there is no original, engaging, and relatable content, are they the right fit for your company.
