Ultimately, it is about approaching customers considering the context, comprehensively managing the different communication channels and areas of the company to prioritize the delivery of messages according to the situation cyprus whatsapp number data 5 million of each consumer.
To understand this better, let's look at the example of a bank. Every day, it sends its customers promotions, offers for new cards, notifications about their transactions, fraud alerts, etc. And although all of them are important, there are times when it is necessary to prioritize.
This is what orchestration is all about: managing communication in a more intelligent way . Continuing with the same example, if a bank customer has had their cards compromised, the automation of the sending of messages must respond to this situation, leaving notifications related to marketing or customer service in the background.
Managing communications throughout the Customer Journey
For customer communication to be effective and generate value, the various areas and systems of your company must be aligned and know how to approach each consumer during the different stages of the Customer Journey.
