Wordpress & SEO Manager
July 21, 2016
There is no one-size-fits-all approach. Your hotel website serves the primary function of allowing customers to easily book rooms online, but not all of your customers are easy to satisfy. Every customer who visits your hotel website has a unique set of needs, and it’s your job to make sure your hotel website is prepared to satisfy customers with content relevant to their travel needs.
SEO can help you target potential guests to areas of your site that have what they need.
Identify your target customers. With an overall marketing strategy in place, you will no doubt have already created a mix of personas, i.e. customers, to help you plan your germany email address campaigns. Segment mixes are unique to your hotel's characteristics . Perhaps you are a hotel in a wine region, in which case your segment mix will focus on adults, possibly couples, who enjoy wine tasting.
Your website supports this market segment by not only fulfilling the primary need to book a room in a wine region, but also by surprising these customers with excellent, relevant content that enhances their experience in booking and researching the area. A healthy amount of regular keyword research and SEO-conscious content will help you reach winery travel fans directly.
Maybe your hotel is located near a large convention center. Your customer base often includes business travelers or event attendees, but you are constantly competing with nearby hotels for this particular segment.
SEO can help you rank your hotel for event listings or convention centers. Your content is fine-tuned to be a useful tool for overnight guests who need quick facts about the facility (e.g., directions, transportation information, opening/closing times), and, even better, a section with written content about the event a particular guest is attending.
SEO and Marketing Segments: How Do They Work Together?
Segments are nothing new and your hotel marketing team knows their customer profiles like the back of their hands. Let’s move on to the SEO layer of segment localization that can help you rise in the search engine results pages that all of your various customers are seeing when they book rooms in your market.
Keywords will largely determine how easily customers will reach you through search engines . In the hotel sector, it is worth taking the time to study these key terms and see if investing in the same or similar keywords will lead your customers' search results to your website.
