Initially, we had an understanding of how to analyze information. Because Data Science is precisely the science that deals with analysis. We mainly worked with currency markets.
Now about the website. We recently got a partnership with a Swiss bank. And, first of all, we needed clients to see that we are official partners and can be trusted.
It was at this point that we felt the need to create a website to place documents and links for investors there. This way, they can open their account in Switzerland. That is why we chose this online vector for developing our business.
What else can you say about this site? How satisfied were you with the result?
Arnela's website example
The site turned out not to be particularly pretentious, it is more in the style of classical minimalism. This design is perfect for our niche. We did it entirely ourselves.
The first version of the site was dominated by bright green. But then we decided to change it to a deep green. To inspire more trust.
Because over time we realized that bright green was not a good color for investments. It was more associated with a pharmacy (laughs).
Then we changed it to dark green, and now we really like this site more.
I see you have a blog on your site? How successful is it?
Yes, we decided to create our own blog. We posted news articles there. By the way, they reached the top in SEO and brought traffic. So the blog is really useful for our site.
Oh, so you know SEO?
Yes, I am familiar with SEO and knew that the site would definitely have to be adapted for search engines. I had minor difficulties with adapting the site to search queries, but your support service really helped me out.
When I made the tags myself, they weren't displayed in Google. I contacted support, and they told me what to insert where. Literally a week later, everything was adapted, and we already started appearing in search engines.
I was very pleased and even surprised! From my own experience, I can morocco phone number library say that before, it took several months for websites to appear in search engines. And here, in a week, everything adapted perfectly. So we are happy.
Do you track website traffic?
Yes, of course. However, we have decided not to launch contextual advertising yet, and we are not doing targeting either. Therefore, our traffic is still small.
The site is mainly accessed via links that we send to our clients. Therefore, traffic is not our priority right now.
Our target audience is quite narrow, so we are happy with what we have.
These are investors, entrepreneurs, company managers who are interested in investments and are already active investors. And also people who are simply interested in investments. Basically, these are 30+.
Do you have any plans to grow your online business?
Yes. We plan to scale the business and open in other cities and countries. We are currently negotiating with potential partners from the US. We may open an office in California.
We will, of course, leave the site. We will only add locations. And we plan to make an English version. Right now everything is at the negotiation stage, by the end of summer we will probably work on the English version of the site.
Let's talk a little more about your site UpMe .
I created it just for myself last fall. Initially it was just a hobby, which eventually turned into a business.
I needed a website to show to clients. And to set up a target for creative services, such as photo and video shooting, as well as an advertising agency.
This site worked for me for two months and brought in sales, as there was a large flow of clients. However, then I switched to other projects, and simply forgot about this site.
