Discover the right way to publicize success stories

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The work of a press office, among other activities, consists of establishing a relationship of trust and credibility with journalists. When suggesting a topic for publication, the press office must ensure that the information provided is correct, that all the characters involved are aware of what is being disclosed and that any additional data is passed on for the production of the article.

Imagine arousing the interest of a strategic media outlet for your client, ensuring the publication of an article that will bring great visibility, counting on the work of the journalist to research the material, interview and publish it and, after all these steps, having to request the correction and even the removal of this article from the air, due to problems such as errors in the information, lack of approval from the parties involved, etc.? In addition to the time and work wasted, the relationship between the advisor and the journalist can be strained and the challenge of getting a story in that highly sought-after media outlet can become even more difficult.

The dissemination of success stories
Numbers that show the relevance of a product or service, research that has new zealand telegram data an impact on society, success stories that prove, in practice, the impacts of what is being disclosed. These are some important points that can be worked on in an article and that will certainly attract the attention of journalists, who receive countless suggestions for articles every day.

If you are a press officer and are publishing an article that includes a case study from your client, that is, a report or study of a positive and notable example of how an organization achieved success in a specific project, initiative, product or service, checking the information and approving the material deserves extra attention.

Most large companies have a communications policy that must be followed by all employees. The disclosure of testimonials, internal results and all information related to these organizations must be clearly approved by the highest ranking person in the institution. Otherwise, instead of being celebrated, the disclosure of an article with the name of this company may be condemned, generating an internal crisis, problems in the relationship between your client and the company they work for and, of course, a major problem in your relationship with the journalist, who trusted your work and believed in the story you published.

How to avoid problems with the published agenda
After having access to the information on your client's case and making sure that it would make a good topic, it is important that all parties involved in this matter are aware of the text that will be produced, what data will be covered, and the testimonials you need to support this material.

If you do not have direct access to the case, the task of obtaining authorization to publish the story will be the responsibility of your client, who will need to make it very clear what the intention of the material is and the importance of approving the content before it is published in the press.
All of these steps involved in approving a story that will cover a successful case are essential for the publication in the press to bring good results and not be a reason for retraction with fellow journalists.