User experience. This is one of the main ranking factors to take into account in 2021. For years, dozens of metrics, such as the average time users spend on a website, the degree of separation between links or the elimination of intrusive interactions such as popups, have been considered by Google as a reflection of the user experience on the web. This definition will be expanded in June 2021 to include new metrics, the so-called Core Web Vitals , to ensure smooth and consistent navigation.
A live website. It's not enough for your website to be published and indexed. If you don't upload content regularly, Google will consider your page dead. Update your blog regularly, create new content for your pages, add downloads from your company, use photos (Google likes images), etc. In short, show Google and your list of wallis and futuna islands consumer email potential customers that you're still working.
Do you have a better idea of how the Google algorithm works and how it affects your company? We hope we have been of help to you in the dense world of SEO and remember that if you have any questions or if you need someone to guide your website to Google and sales, you can contact us.
We move in a constantly changing world, the ways of selling adapt to the new situation and the needs of customers. Communication gives us the tools and channels to send our messages. How do we want to be seen? Is our message clear and concise? Do we capture the attention of our audience?
The situation demands the use of tools that help us reach our customers in the most direct way. The objectives of every organization are clear: to ensure that messages impact our buyer persona . How? Using the right tools.